Creating your latest line
How will your 2007 line differ from your 2006 line?
Seth Godin points out the obvious, that you must ‘clean house’. That is, you must get rid of the old to bring in the new.
It’s an obvious point, especially in the fashion industry. Fashion changes and we must keep up. But because it’s obvious, it’s so frequently overlooked. You might be updating your offerings, but have you updated your advertising?
Is the story you’re selling through your marketing fresh in 2007?
