860,000 people attended Girorgio Armani’s PrivĂ© show in Paris last month. Of course, you can’t fit that many people around a catwalk, and the 860,000 people where there courtesy of show being streamed across the Internet.
Which raises the question - what is your internet presence like?
Larger fashion companies are notoriously bad at getting there act together when it comes to the digital revolution. But your smaller label doesn’t have the same issues. Certainly yo have a much more limited budget, but you don’t have the red tape, layers of management, and the lack of understanding to really get out there.
If brands like Armani are taking up such opportunities, then they’re already out of date and the next big thing is waiting for you to come on board.
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