The Fashion Week Hoax or Next-To-Free Publicity
Don’t want to spend US$2.5 million on your next fashion show? How about getting some free publicity by way of a hoax?
That’s exactly what Trovata did at New York Fashion Week. Forget paying for a show, send actors to turn up at every show and get people talking about them. Of course, make sure they’re wearing your threads at every photo opportunity.
It cost Trovata money, but no-where-near the millions fashion week cost others. And they got more publicity out of it.
