Rogue Is The New Black

In brief: Our recent coverage of Lily Allen’s fashion collection for New Look has brought Fashionising to the attention of MTV.

If you head over to Rogue’s Lifestyle Blog this evening you’ll find that it’s undergone some cosmetic surgery.

Nothing too drastic, however, we’ve felt it’s been in need of a few tweaks to take us through 2007. Of course, a few tweaks for us are usually fairly major - and never final. We’ve got one design up, and another one already on the go.

Look out for some new viral marketing features by way of ‘Add to Digg’ and ‘Add to Lipstick’ buttons (I can’t wait until we have a style spy version) and a much neater feel.

A lot of upcoming designers and labels do their own PR (they we know a lot who are investing more than they can afford into a PR agency), so we’re suggesting you had over to Fashion Incubator today as Kathleen explains how to pitch your story to her.

Sure you’re not going to pitch solely to her, but a good portion of what she has to say can be applied to a number of bloggers. Case in point, learning what a blog is about. We get a hundred-and-one submissions about things completely unrelated to our Lifestyle blog, and it’s always obvious when the person knows nothing about who we are and what we do.

A lot of mental effort (as well as physical effort) went into creating Fashionising out of Rogue Connect, most of which revolved around whether it really was time to take the testing bed which was the latter and launch the former.

Well we’re pleased to say, it’s paid off.

March was the largest month ever for any Rogue Ménage initiative, with Fashionising quadrupling traffic over its predecessor. We’re still crunching the numbers, but it appears to have been largely thanks to a bevy of new features, giving our new members the ability to do more, especially the Fashion Diary.