Rogue Is The New Black

Don’t want to spend US$2.5 million on your next fashion show? How about getting some free publicity by way of a hoax?

That’s exactly what Trovata did at New York Fashion Week. Forget paying for a show, send actors to turn up at every show and get people talking about them. Of course, make sure they’re wearing your threads at every photo opportunity.

It cost Trovata money, but no-where-near the millions fashion week cost others. And they got more publicity out of it.

We’re pretty chuffed right now. With no advertising, and only by means of word of mouth, style spy has reached the 200 user mark today.

In total they’ve voted over 5,700 times on 896 trends and fashion items.

I remain the most prolific apparently. Kate Moss remains the sexiest and most stylish person. Think she’d be willing to swap qualities with me?

After being featured in the MX newspaper it’s been a busy week for style spy, but an injection of dedicated fashion audience has certainly helped influence current fashion trends. Unsurprisingly it was this weeks big announcement of Stella McCartney designing a range for Target that most influenced trends.

1. Trench coat by Stella McCartney for Target
2. Skylab Watch
3. The latest designs from the husband and wife design team Mike & Chris
4. Graham & Spencer Charmeuse floral tunic
5. Miu Miu Leather Slingback heels

The most popular suggestion remains the Apple iPhone, and the Mini-dress trend remains the most popular.

style spy has had 879 trends and fashion items submitted to it, and taken a total of 5643 votes.

The people at Pantone have been excelling in colour for a long time, so when they make colour predictions there’s usually a good chance that they’re are on the ball. Recently they have released their colour predictions both for Spring 2007 and Autumn (or Fall if you’re so inclined) 2007.

Spring 2007

Autumn 2007

For the full reports;

Fashion Colour Report: Autumn/Fall 2007
Fashion Colour Report: Spring 2007

Source: Pantone

While the popularity of the iPhone continues on style spy there have been plenty of new submissions which have caught our eye.

1. 18th Amendment denim label from Australia
2. UFO chandelier by Neues Licht
3. Wide leg jeans trend
4. Pucci Printed Scarf
5. David Beckham’s fashion style

The most popular suggestion of all time to style spy is now the Apple iPhone, with the Mini dress Trend still the most popular.

style spy has had 837 fashion items submitted to it, and 5359 votes have been cast.

This week has seen a lot of previous weeks’ fashion trend submissions remain some of the most popular on style spy, making it one of the most interesting to analyse to date. First instance, the Apple iPhone has remained in the first position of ‘What’s Hot’, exactly where it was this time last week. Despite a gadget and a car both remaining in the Top 3, from the past week clothes have certainly made an impression.

1. Etro Hooded Jacket from the recent catwalk show
   
2. Our favourite model Kate Moss sported a dead sexy white dress, which appeared to have left all of style spy’s visitors in love with her. Understandably so.
3. With the Spring Summer collections premièring for the Northern Hemisphere, a Emilio Pucci multi-coloured, two-piece bikini took third place.
   
4. Michael Kors one-piece, black bikini with a waist-cinching belt
5. ThreeAsFour two-piece, purple bikini with some very different straps on the briefs

The most popular suggestion of all time to style spy is now the Apple iPhone, with the Mini dress Trend still the most popular trend out there.

style spy has had 761 fashion items submitted to it, and 4161 votes have been cast.

After being featured on the likes of Museum of Modern Betas and Mashable, our style spy initiative has been fortunate to have been picked up on by a number of other blogs.

• Watsonxu has drawn comparisons between style spy and Digg.
• public.beta has provided a nice analysis, detailing the model behind the site and questioning where the revenue comes from (trend analysis and advertising is the answer).
• Web2Null has included style spy in their Web 2.0 gallery.

Our thanks to the different authors for their mention of style spy.

Mashable, a blog dedicated to dedicated to social networks, now features a write-up on style spy. It’s certainly favourable (”cool layout”) and constructive (”could really do with a bookmarklet”), so we’re very thankful to Pete for the feature.

Rest assure we’re taking it on board, and you can expect to see a bookmarklet on style spy in the near future.

style spy has been fortunate enough to be featured on the Museum of Modern Betas yesterday.

Given they’ve featured the likes GMail and flickr in the past, you can say we’re pretty chuffed.

Trends come and go so quickly it’s sometimes hard to know what’s hot. But rather than have someone tell you, why not help set the trends?

style spy (http://www.stylespy.net) is the latest and most unique development in social trend-spotting. A simple-to-use and highly visual application, style spy gives you the opportunity to vote on and discuss what’s hot – helping to shape trends – as well as being up to date with what’s in and what’s out.

“style spy is so simple, it’s fun to use and we’re continually working to make it better,” says Allan Barger, 22, one of style spy’s creators.

Unlike social bookmarking, style spy is all about charting what’s hot. Trends quickly emerge as items sink or swim depending on votes from users. Content on style spy ranges from clothing and accessories to cool new gadgets, established brands to upcoming talent.

As well as being a trend bible for consumers, style spy is also a perfect tool for upcoming fashion designers and labels to promote their wares and bring their designs to the attention of a wider audience.

About style spy

• style spy can be found at http://www.stylespy.net
• style spy is an initiative of new media company Rogue Ménage Pty Ltd (http://www.roguemenage.com), who are also the creators of Rogue Connect (http://www.rogueconnect.com) and Seventh Sin Magazine (http://www.7thsinmag.com)